The goal of this project was to design branding elements for the start up company, DotMe. DotMe is a company that provides a tracking bracelet which is geared towards parents that have children with autism and are prone to wander. DotMe’s mission is to bring peace of mind to parents and guardians, and bring back with dignity their love ones home. The target audience for this project are parents with children with ASD, parents/guardians with children with any cognitive disability, and parents that are concerned for their child’s safety. Our class designed various deliverables to make this a successful brand. These deliverables included logo development with icons, a business card and packaging, along with a digital component of app screens and website homepage. The solutions used to achieve these deliverables included vector graphics, typography, various color palettes and experimentation with photography.
Process
The development of the branding system began with the logo exploration by experimenting with various marks, fonts and eventually selecting a color palette
Logomark Explorations
Presentation Deck
Solution 3 of 7
Solution 3 of 7
Solution 3 of 7
