A spiral bound book, this is a series that shows the progression of five different layouts of text describing the museum exhibtion for the San Francisco Museum of Modern Art, Approaching American Abstraction. The layouts explored Univers point 10 font, Scale, Axis, Graphic Element and Color.
The sample below is from the layout 'Image' with the painting by Ellsworth Kelly titled Gaza, 1956.
Color
10pt Univers Oblique + Bold
10pt Univers Oblique + Bold
10pt Univers Oblique + Bold
Scale
Axis
Graphic Element
Process
Sample thumbnail sketches // Axis, Graphic Element + Color
